Three finalists and seven runners up will be selected by Lands’ End Business Outfitters marketing staff. Our panel of judges
– see below – will then select the winner from the finalists. And you can participate as one of the judges!
Sr. Vice President, Lands’ End Outfitters
John has worked for Lands' End since 1980, starting as a sales associate at Chicago's Elston Avenue outlet store. He worked his way up to Managing Director of Retail Stores and also served as Director of Licensing prior to his current role as leader of the Business Outfitters division.
Business Development Specialist, City of Madison
Ruth Rohlich has worked with small businesses for the past 10
years as a small business owner, Project Director of the Wisconsin Women’s Business Initiative Corporation and, currently, in her role as Business Development Specialist with the City of Madison, WI.
Editor-in-Chief, Inc. Magazine
Before joining Inc., Eric was the editor-in-chief of CBS BNET.com and MoneyWatch.com; the sites together won more than a dozen awards during his tenure. He is also a regular commentator on Nightly Business Report on PBS and has been a talking head on CNBC, CNN, Public Radio International,The Today Show and Good Morning.
Vice President, Brand Advocacy, American Express OPEN
Randi is responsible for driving the relevance of and engagement with the OPEN brand through traditional brand marketing, social media, and advocacy to influence small business owners to think differently about OPEN and choose the brand.
Lands' End Business Outfitters Customer
You decide which of the 3 finalists deserves the VIP treatment.