The Helium Filled
Pasta Company markets a variety of gravity-resistant noodles to fine restaurants
around the country.
At least, that's what
we had in mind when we invented it.
We did so to show
you what goes into logos embroidered at Lands' End, and how those logos
can change when sewn on different products and fabrics.
Our embroidery experts'
goal is to produce logos that are attractive and faithful to customers'
original artwork. Along the way, they strive to keep stitch count down,
which saves customers money. Here's the short list of questions they have
in mind when logo art is submitted.
- What fabrics
will the logo be applied to?
A logo can look very different on a Supplex jacket than it does on a
Drifter sweater. We take that into consideration when designing in thread.
We even design to ensure that a logo will still look good 20 washings
- What size should
the logo be?
We look at this from the perspectives of legibility and embroidery equipment
constraints. In general, large, simple logos reproduce better than small,
detailed ones. We'll change a logo's size when it goes from, for example,
a cap to a piece of luggage, to keep it in perspective.
- How many colors
does the logo have?
Your logo may include up to nine. We match thread color to logo colors
as accurately as possible.
- What color
garments will the logo appear on?
It makes quite a difference. We'll be glad to suggest color changes
if need be.
- What fonts does
the logo use?
We take into account letter size, shape, kerning (the space between
letters), shadows, italics, and so on. Some fonts reproduce beautifully
in thread, while others, well, don't. We're happy to advise on this.
Let's follow the
changes to The Helium Filled Pasta Co. logo as it's used on different
products for different purposes:
The company wants to give favorite customers outerwear for the holidays.
Here's how the logo looks on a swatch of Polartec. We've added what's
called "fill" stitches behind the letters , to support them and keep them
legible. On Polartec, letters must be 3/8 inch high or greater to be legible.
Time for the annual company softball game! To fit on caps, some logos
are divided up, front and back. (Many customers put their web addresses
on the back of caps, too.) To be legible, logo text on caps must be 1/4
inch high or greater.
The Board of Directors is off to its annual strategic planning conference
in (!) Las Vegas. This is the company logo embroidered in a larger
size on luggage fabric. We've also shown you how the logo would look had
we NOT increased its size from the mesh polo version. As you can see,
it wouldn't have the same impact without being enlarged for the attach???.
For luggage and sweaters, the letters in a logo must be 3/8 inch high
or greater. (Hint: luggage can really give a logo exposure.)
What's the timeline?
Once you authorize us to recreate your logo, you'll receive an actual
embroidery swatch in about a week.
75% of the logos we produce have less than 8,000 stitches. You'll be charged
the set-up fee when we ship your logo sample. If you add to or change
an approved logo design, there may be a revision fee of $45 depending
upon the complexity of the change.
Questions on embroidery,
or how to submit your artwork?
Please call 1-800-587-1541, or e-mail firstname.lastname@example.org.
We think the quality
of our embroidery is unsurpassed. And to back that up, our merchandise
is still Guaranteed. Period® after it's been embroidered. This
concludes Embroidery 101. Thanks for coming!